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NJRD – for those Scandinavian moments by NORDIC NEST

November 15,2022

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NJRD, or Njord as it is pronounced, is a Swedish brand whose story began in 2020. It started with a passion for the Scandinavian nature and beautiful light, combined with a desire to produce functional and vibrant design with a clear purpose. NJRD has a great fondness for Scandinavian design history and their products are developed with a focus on sustainable and functional design that will stand the test of time, in everything from material choice to colour and form.

NJRD create design products that will find a natural place in your home, no matter your style. In this way, NJRD wants to help you create more Scandinavian moments in everyday life, on special occasions and all the moments in between - alone and with your loved ones.

Imagine cuddling up on the sofa or your favourite armchair and wrapping yourself in a beautiful blanket, your hands around a big mug of warm tea and feet on a soft, fluffy, hand-tufted wool rug. You could invite your friends’ home for a tasty home cooked meal or afternoon tea, their feet on a sturdy but comfortable Kelim rug while the is table set with your beautiful porcelain from the Lines series. With NJRD you can create your own Scandinavian moments.

The Stripes wool rug pink by the Swedish brand NJRD was designed by the designer-duo Bernadotte & Kylberg. The design shows a daring geometric pattern with pink as its base colour. The mix between block colours and stripes creates a lively feel while still honouring a Scandinavian, simple approach to design.

The soft wool throw is hand-tufted and is made of 100% New Zealand wool. The result is a durable soft rug that is simply perfect for a living room or bedroom. Wool is naturally dirt- and water-repellent, creating a resilient rug that will last for years to come

The design is one that works equally well in a more traditional home as well as one that is more minimalistic. This take on functional minimalism is a great way to add colour to any room.

 

  • The color of the wool is affected by the climate the sheep live in and at what time of year the sheep are sheared. This means that the natural white parts can differ slightly in color tone from natural white to a more yellow shade.
  • Length (cm)300
  • Width (cm)200

The Circles blocks kelim rug natural white by the Swedish brand NJRD is the perfect way to make a statement in your home, regardless of your style or which room you choose the place the rug in. The kelim rug is made 100% wool from New Zealand and is hand-woven using a special flat-weaving technique that creates a beautiful finish on both sides.

The geometric kelim rug with its pattern of two partially overlapping circles was designed by the designer-duo Bernadotte & Kylberg. As all products in the NJRD range, the rug is a stunning example of function and form seamlessly merging to create an interior piece that becomes a natural part of your home. Wool is a practical choice in material as it is both dirt- and water-repellent, creating a resilient and practical detail for your home.

 

  • The color of the wool is affected by the climate the sheep live in and at what time of year the sheep are sheared. This means that the natural white parts can differ slightly in color tone from natural white to a more yellow shade.
  • Length (cm)300
  • Width (cm)200

The Stripes wool rug natural white by the Swedish brand NJRD is a hand-tufted rug made of 100% soft New Zealand wool. The design shows a geometric pattern of both striped and block-coloured elements. The contrast of pattern and colour adds an interesting focal point to any room the rug is placed in. This subtle but distinctive approach to colour and pattern is seen throughout the entire NJRD collection.

The rug is made of wool, which is a naturally dirt- and water-repellent material. This combination creates a resilient rug that will last for years to come, becoming a natural piece in your home’s interior. The soft finish of the wool makes this rug perfect for both a living room and bedroom setting.

Add a piece of Scandinavia to your home and create your very own Scandinavian moment.

 

  • The color of the wool is affected by the climate the sheep live in and at what time of year the sheep are sheared. This means that the natural white parts can differ slightly in color tone from natural white to a more yellow shade.
  • Length (cm)240
  • Width (cm)170

The Stripes wool rug black by the Swedish brand NJRD is a hand-tufted rug made of 100% wool from New Zealand. The design shows a stunning geometric pattern made up of two colours, creating a lively but subtle design. The rug has a soft finish, making it ideal for the living room and bedroom, becoming a natural element in your home.

The wool rug was designed by the designer-duo Bernadotte & Kylberg as part of the first collection in the NJRD assortment. Wool is a natural dirt-repellent material that will last for years to come. A beautiful example of form meeting function to create your very own Scandinavian moment at home.

 

  • The color of the wool is affected by the climate the sheep live in and at what time of year the sheep are sheared. This means that the natural white parts can differ slightly in color tone from natural white to a more yellow shade.
  • Length (cm)300
  • Width (cm)200

The Stripes blocks kelim rug black designed by the designer-duo Bernadotte & Kylberg for the Swedish brand NJRD is a hand-woven kelim rug made of 100% New Zealand wool. The rug is made using a special flat-weaving technique that results in a durable rug that is just as beautiful on both sides. Wool is a natural material that is both soft to walk on as well as extremely durable. The material is naturally dirt- and water-repellent, meaning that the upkeep is minimal.

The flat finish of the rug makes it the perfect choice for a hallway or under a dining table and will double up as a focal point in your interior. Add a little piece of Scandinavia to your home with this stand-alone design showing a carefully woven geometric pattern with the colour black in focus.

 

  • The color of the wool is affected by the climate the sheep live in and at what time of year the sheep are sheared. This means that the natural white parts can differ slightly in color tone from natural white to a more yellow shade.
  • Length (cm)240
  • Width (cm)170

The product belongs to NJRD's Edges collection.

 

  • Hand-tufted The product is made of natural material and can therefore vary in appearance.
  • Length (cm)240
  • Width (cm)170
  • Height (cm)2

The Circles blocks kelim rug natural white by the Swedish brand NJRD is the perfect way to make a statement in your home, regardless of your style or which room you choose the place the rug in. The kelim rug is made 100% wool from New Zealand and is hand-woven using a special flat-weaving technique that creates a beautiful finish on both sides.

The geometric kelim rug with its pattern of two partially overlapping circles was designed by the designer-duo Bernadotte & Kylberg. As all products in the NJRD range, the rug is a stunning example of function and form seamlessly merging to create an interior piece that becomes a natural part of your home. Wool is a practical choice in material as it is both dirt- and water-repellent, creating a resilient and practical detail for your home.

 

  • The color of the wool is affected by the climate the sheep live in and at what time of year the sheep are sheared. This means that the natural white parts can differ slightly in color tone from natural white to a more yellow shade.
  • Length (cm)240
  • Width (cm)170

 

Transparency Disclosure

All products are sent to me as samples from brands and agencies unless otherwise stated. Affiliate links may be used. Posts are not affiliate driven.

Yours truly, Suzy R.